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What's Next for Interior Designer Tui Pranich?

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Interior designer Tui Pranich expands his high-end design approach into new territory.

Tui Pranich
Tui Pranich in his Miami Beach home. His eponymous company offers high-style, affordable furniture packages that can be assembled, delivered, and installed within 72 hours.

Look for a signature style from globe-trotting international interior designer Tui Pranich and you won’t find one. Yet there is a common thread in all the interiors he designs for superstar clients like Shakira, Jennifer Lopez, and Francis Ford Coppola—all are endowed with sumptuous and supremely livable spaces tailored to suit the lifestyle of the people who live in them. “I don’t follow trends because they come and go,” says Pranich, who was born in Thailand and educated in Switzerland and New York before starting his interior design business in Palm Beach and New York in 1985. “Instead, I focus on classical elements that aren’t flashy—good design should last forever,” he says, noting that his approach is about establishing a foundation that encourages “the art of living well.”

While he continues to create high-end interiors for private clients around the world, Pranich recently turned his attention on bringing his distinct view of style to a broader audience by fine-tuning and scaling up his Tui Lifestyle business, a groundbreaking home furnishings company he launched in Miami in 2008. The concept behind the business is based on what Pranich calls “a soup-to-nuts approach to design” and revolves around a collection of affordable high-style room packages, which are assembled and delivered to his clients in short order. “If you buy an apartment at Apogee, for example, we can pull up a floor plan of your unit, do a layout of the furniture on a CAD system in 15 to 20 minutes, and then deliver and install everything within 72 hours,” he explains, adding that Tui Lifestyle’s services go beyond design, furniture, and installation. “We also offer everything else you would need for a turnkey home, such as the TV, bed linens, garbage can, and ironing board.”

Tui Pranich
Pranich’s living room. “I don’t follow trends,” says the designer, emphasizing instead what he calls “the art of living well.”

Since its inception, the company’s ability to merge high style and quality with convenience, service, and affordability has allowed it to respond to a diverse mix of unmet market demands. “The majority of our clients are foreign buyers and developers,” says Pranich. Miami’s top developers, including Jorge Pérez, Ugo Colombo, and Gil Dezer, have relied on Tui Lifestyle to create model units at the Icon, Viceroy, and Epic in Miami and the Trump Royale in Sunny Isles. The company also works with investors who buy apartments to rent out furnished, part-time residents who want one-stop assistance in furnishing a pied-à-terre, and young professionals who want to simply and stylishly outfit first-time apartments. So far, Tui Lifestyle has developed 15 furniture packages ranging from about $15,000 to $45,000 and comprising modern, transitional, or traditional elements, any of which can be mixed and matched and are available to see and feel in the company’s showrooms, including those in the Design District and Aventura.

After partnering earlier this year with Turkish investor and media mogul Sevin Ergun, Tui Lifestyle also announced plans to expand its offerings to other parts of the country, including Los Angeles and Las Vegas, as well as to South America and the Middle East. With this outreach into new markets, the company will introduce new collections, which are named for notable streets in the cities that inspired them, such as Ocean Drive, Fifth Avenue, or Avenue Montaigne. 18000 State Road 9, Miami, 305-652-0232; Miami Design District, 25 NE 39th St., 305-573-5411


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