Miami jewelry designer Alexis Dawn Geller’s Roxhouse collection melds natural stones and vintage-inspired mixed metals.
Alexis Dawn Geller wearing some pieces from her Roxhouse jewelry line.
With a newly unveiled collection, a high-profile men’s collaboration, and a growing A-list fan base, jewelry designer Alexis Dawn Geller is making a statement with Roxhouse, her strong yet sexy unisex pieces with an au naturel appeal.
You’ve only been designing for less than a year. How did Roxhouse come about?
I’ve been in the social work field for 10 years, working with people in the most difficult times of their life. Every day, I would come home and make jewelry—that was my escape. I did start noticing that everybody loved my pieces, and I started giving them as gifts—it had nothing to do with making money. I’m honored my friends want to wear Roxhouse, and I just want to help decorate people.
Describe your love affair with jewelry.
Jewelry is, in my opinion, the most important part of the wardrobe. The stones that I use and the pieces that I end up creating have so much energy to them and so much focus that everything else takes a backseat.
Roxhouse Get Funked bracelet ($145) made from vinyl records with a druzy gemstone.
What trends in jewelry are you seeing now?
Vintage bronze and antique brass are my two most popular [metals]. I see people’s tastes are going toward that. It’s in between gold and silver. Guys are becoming more comfortable with that.
Talk about the inspiration for your current collection.
I’m using new white druzies. Druzy is my favorite stone—it’s crystallizations that can form on any stone, so it has a lot of different varieties. I have ones that look like mountains, icicles, and snow. I kind of work backwards: I create [a piece] every single night, and once I have [a grouping], I start informing the collections.
Ashlee Simpson, Evan Ross, Quincy Jones, and Matisyahu all have Roxhouse pieces. DJ Ruckus is also a fan—so much so that he’s doing a Ruckus for Roxhouse collaboration for spring. How did this partnership come about?
I ran into him at Drunken Dragon with a mutual friend of ours and gave him the piece I was wearing that night. And he just looked so flattered—he put it right on. It was such a compliment. I have a lot of respect for him because even though he’s so in the scene, he still has a certain class to him. He’ll have final approval on what he wants to stamp as Ruckus for Roxhouse. Unknwn, Aventura Mall, 19501 Biscayne Blvd., 305-937-2103; Blush Boutique, 1935 West Ave., #103, Miami Beach, 305-531-3050